The process of Marketing your own content is known as Content Marketing. If you are looking for a create a blog or article for writing content then WordPress is the best option to go with. Content Marketing and WordPress is the best combination for an SEO point of view.
Writing content is a very easy task but writing quality content can be a difficult task for beginners. Always write content for people's behalf of writing content for Google.
The content you write should be fresh and effective that can express your feeling and thoughts. Updated and fresh content always help the search engines to get a higher ranking.
What is SEO?
Search Engine Optimization(SEO) is the technique that ranks the website to the top of the search engines. The keyword that you enter in the Google search engine matches the relevant websites and displays at the top.
Therefore it is necessary to make a website easily readable to the users. Hence the content must be simple but meaningful. In simple words, SEO is the approach of optimizing the content for different search engines like yahoo, Google, Bing, etc.
Elements of SEO Copywriting
Copywriting is a process of creating a meaningful, quality content that will help to target a particular keyword so that peoples can promote your content on different social media.
This is a fact that the website should not take time to load more than 3 seconds. As per the Google standards, the website should load within 20 seconds but research shows that the user waits only for 3 seconds to get the website fully loaded else, the user leaves the website without performing a any task.
Therefore, the website should be optimized in such a way that users get engaged on your website for a longer time. It will surely help with conversion rates.
How to Develop an SEO Content Strategy
To develop an SEO content strategy writers should focus more on Keywords. Every article should contain some relevant keywords so that Google will match the keywords and get ranked at the top of search engines.
The keyword that you enter in the article or a blog must be longer. Longer keywords get more effective results as compare to the shorter one. The content should be updated on time because SEO keeps the track on updated content. It checks the last date of the content modified. The blogs and articles should be updated once or twice a week to showcase search engines that your blogs and articles are active and upto-date.
Writing Useful Content For People
In real we can express our feeling through facial expression but if you want to express your feeling online than obviously, words will be the medium. Therefore it is said that words are more supreme.
Words will help to get user engagement. Try to write content in such a way that you are writing some answers to your student's questions. The content you write should be meaning full try to explain some facts by giving some real examples. Always keep in mind that low-quality content, duplicate content a keyword-stuffed content will not lead to getting more traffic.
Sometimes Less is More
Content writing or a Copywriting is not only about writing more and more content. The content you write should be quality not about quantity. Try to write less but it must give effective meaning. Like invest less but earn more. Writing lengthy content can get your audience bored. But writing less content with proper meaning can enhance the user interest on your blogs and article. Hence, they will look forward to reading more from you.
These are the importance of Content Marketing and WordPress website that helps you to Write Content for People and Optimize for Google.